Target audience for magazine

For my Blues & Soul magazine, my extended target audience is ranged between 11 - 50. However, my target audience should be ranged between 18 - 45. This is because, below the age of 18 people are least likely to spend over £3 on a magazine, as found in my questionnaire. Also, they are least likely to buy a magazine as the internet can provide the same sources that a magazine would. A magazine, would usually have a website and/or social media site that will update their readers on what they have missed in the magazine (if they have missed anything).

I chose my target audience, by comparing it to the target audience of a normal Blues & Soul magazine. I felt that I could relate to the target audience of a normal Blues & Soul magazine as I felt that they are suitable for the content of the magazine. This, being the reason why I narrowed my target audience down from 11 - 50, to 18 - 45.